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Sony BRAVIA EX 400 Series 40-Inch LCD TV, Black

Sony BRAVIA EX 400 Series 40-Inch LCD TV, BlackBrand: Sony
Category: CE

List Price: $699.99
Buy New: $599.99
as of 7/30/2010 13:36 MDT details
You Save: $100.00 (14%)

Qty 6 In Stock


New (18) Used (1) Refurbished (1) from $572.62

Seller: Hope Discount City Inc.
Rating: 4.5 out of 5 stars 13 reviews
Sales Rank: 1937

Color: Black
Media: Electronics
Batteries Included: Yes
Display Size: 40
Battery: 2 AA
Size: 40 Inch
Shipping Weight (lbs): 30.7
Dimensions (in): 39.1 x 4 x 25.6

MPN: KDL-40EX400
Model: KDL-40EX400
UPC: 027242785038
EAN: 0027242785038
ASIN: B0035ER1H8

Availability: Usually ships in 1-2 business days

Features:
  • 40-inch LCD HDTV with full HD 1080p resolution lets you take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console
  • Ambient Sensor and LightSensor technologies automatically adjust the color and backlight based on a room's lighting
  • USB port for photos, music and video playback; Wi-Fi adapter ready; BRAVIA Sync controls compatible devices with one remote
  • Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 optical digital audio output
  • Includes removable stand; measures 39.13 x 25 x 9.875 inches with stand

Accessories:


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Editorial Reviews:

Product Description
Not only do LightSensor and Ambient sensor technologies customize light and color performance to your viewing area, but in combination with Dynamic Backlight Control, they help earn the KDL-40EX400 an ENERGY STAR certification. Further, a Full HD 1080p panel is ideal for use with HD sources like Blu-ray Disc, HD satellite, and HD gaming consoles. Look to four HDMI inputs for optimal HD connectivity, and a USB port for access to video, music, and photos on a laptop, thumbdrive, or MP3 player.


Customer Reviews:
Showing reviews 1-5 of 13



5 out of 5 stars Excellent TV   March 12, 2010
BAM (New York, New York)
11 out of 11 found this review helpful

Very happy. Sharp picture. Easy to use. Not an electronic-phile but I do my homework and was hesitant to buy a Sony. From what I read Sony was living on its laurels. But this TV seems to give great bang for the buck (and my wife wanted a Sony). I do not miss 120HZ or LED. The picture is not blurry when watching sports or action movies to my eye or anyone else in my family (of course all we watch is curling) (just kidding). Picture is bright, too. Easy set-up. It has a pre-set for home (rather than store), which has been fine by all of us. $599 for 40" 1080p. Pretty Sweet.


5 out of 5 stars Simply a fantastic TV   May 20, 2010
Justin T. Melanson (Tyngsboro, MA USA)
3 out of 3 found this review helpful

It took me three months to pay for this, actually had it on layaway at my local Sears for that long. Originally I was going to go for two others TVs before this one until a gentleman who works there, went by the name of Peter, directed me towards this TV. As soon as I saw it, and saw the picture clarity in comparison to the Sharp Aquos as well as other TVs of similar size and specs, I knew this was the TV for me. Most of the other TVs looked washed out compared to this thing, so it was no contest.

Anyway, I finally got this thing home, eventually set it up on a wall mount I got off of here for cheap, and it's been a fantastic TV. Much, MUCH improved over my old standard-def TV, which was given to a friend afterward BTW. The picture quality is superb, the colours are rich and vibrant, no motion blur, no slowdown, no lag, none of the problems that apparently seems to plague most TVs with the 60Hz specs. Even standard-def cable looks fantastic on this beast, and that's saying something right there. I don't think you'll be disappointed with this as a sports game TV at all if you want to primarily use it for that. However, the real star of the show is gaming. Especially with HDMI cables, which is a must, fortunately you can get them for crazy cheap nowadays.

As one other reviewer said, games have never looked better. Like him, I sat there for at least 5 - 10 minutes drooling after booting up Killzone 2 on my PS3. I was absolutely amazed at how good everything looked, and that's just the tip of the proverbial iceberg. Being able to read the text on Star Ocean: The Last Hope International and not having everything blur on me or having my eyes hurt for that matter, when using the classic Anime look of that game was astounding to say the least. Super Street Fighter IV, which is fast and frantic, ran without missing a single beat. Then there was Forza Motorsport 3 on the 360? Jaw-dropping to say the least. Same with Mass Effect, was amazing to see the text on screen whereas before I simply could not do so only downer was the slowdown but I feel that was due to in-game programming as opposed to my TV as the slowdown has only happened with this game alone. While I am sure other HDTVs would do the same thing, could they do so with the same quality? I can answer with doubtful.

The only weak point is the sound, which is decent enough, it gets the job done but nothing more. There's nothing special about it, I'd say if you can, hook it up to a good surround sound speaker system. You'll most likely get better sound quality, and you'll be able to enjoy the fantastic picture quality this badboy has to offer. All in all, this is really a fantastic TV with so much bang for the buck that it's unreal. You won't be disappointed if you decide to get this badboy. I am so glad I did, I could not be happier as a gamer.



5 out of 5 stars Unbelievable Set   July 14, 2010
Daniel A. Robbins
3 out of 3 found this review helpful

After my Sony 32" KDL32M4000 developed an interior vertical crack on the LCD (suddenly and without warning ... while it was hanging on the wall) I started looking for a new LCD begrudgingly (since the old was only 1.5 years old).

Suffice to say I am THRILLED with the replacement I choose; this EX400 40". The picture clarity is breathtaking (I'm connected here in NYC to TimeWarner Cable's HD cable and I have an Xbox360, Playstation3 and Sony 5.1 surround Home Theatre kit all connected via HDMI - effortlessly).

From the box to my wall this TV took all of 15 minutes to set up. It was that easy. There isn't a lot of tweeking of the picture, which is just fine with me!

The best part was the price I got from BestBuy. $575 (sale price $630 less $55 in coupons via their Reward Zone program). At this price, the choice was basically made for me. And I get to continue my love affair with Sony!

BUY THIS TV!



5 out of 5 stars An outstanding set, especially for TV viewers and gamers   July 24, 2010
J. Johnston
3 out of 3 found this review helpful

Sony has long been one of the better TV makers, going back to the Trinitron and later the WEGA. The Bravia series has remained high quality machines, boasting great pictures, not to mention some of the lowest repair rates in the industry. The 40EX400 lives up to that billing, sporting a terrific picture and some solid features at an astonishingly low price.

It's tough cutting through a lot of the mire -- LCD vs. LED vs. plasma, 60Hz vs. 120Hz -- but this TV will prove to be more than adequate for the vast majority of owners. The LCD image is eye-popping, with good contrast and vibrant images. (While there is no substitute for professional calibration, drawing from the calibration settings available from reviewers here and elsewhere will yield really rich color.) The screen diffuses glare very well, unlike the glass screens on some plasmas, so it is a good TV for those who deal with a lot of light.

Some people are liable to wonder if they should go for this 60Hz or "upgrade" to 120Hz, but for most functions this TV works just as well, and for a lot less cost. For one, virtually all TV (including sports) and video games both refresh at 30 or 60 frames per second, which is perfect for this TV, since 60Hz equates to 60 refreshes per second. Football and baseball alike look great on this TV, and video games run like silk. Gamers will also appreciate the brisk input response time, which makes playing first person shooters and other action games very satisfying; Sony clearly wanted to make sure their PS3 crowd would be at home in front of this TV. The one Achilles Heel of 60Hz TVs - 24fps Blu-ray movies - still run well on this set thanks to the Cinemotion "pulldown" technique, and only the most visually trained will notice any motion stutter.

The TV has a few other features worth noting. The system boasts a generous collection of inputs, including 4 HDMI inputs and a USB port for playing music and movies. The digital tuner works quite well, pulling in HD programming over the air with no trouble and even displaying the resolution of each channel. (It actually did better in this way than the vaunted Zenith DTT901 Digital TV Tuner Converter Box.) The calibration menus are very specific and allow for a lot of adjustments and customization, even allowing for different configurations across inputs.

Of course, no TV is perfect, and this one has a few drawbacks. There is no online connectivity, unlike a lot of other TVs out there today. The digital antenna tuner pulls signals fine and will offer descriptions of current programming, but it has no functionality to display upcoming programming, something even cheap digital converter boxes do. The sound is adequate but not extraordinary, although I wager most buyers will attach the set to a stereo or surround system. Last but not least is the infamous grey bar along the bottom of the TV paneling; to be honest, I hardly notice it anymore and it's not as bad in person as it might seem, but some may still question Sony's tastes and prefer a more unified black look.

Those nitpicks aside, it's really hard not to like this TV. At the time of this review the set goes for a little over six hundred bucks, which is extraordinary considering what a TV of these specs would have gone for just a few years back. It's not a top-end TV but it's a darn good one and for the vast majority of viewers, especially if they care less about the particularities of Blu-ray and more about TV/cable/satellite and video gaming. Highly recommended.



5 out of 5 stars Great TV, Great Value   June 30, 2010
B. McGuigan (San Francisco, CA United States)
2 out of 2 found this review helpful

I bought this TV from a big box store and have been loving every min of it. I used to have a 27" CRT that weighed 40lbs and needed 2 people to lift, this thing probably weighed half of that and I set it up by my self (from un-boxing to lifting onto the stand).I have it hooked up to an upscaling dvd player, a yamaha amp (surround sound) and then an xbox. Everything looks fantastic. The blacks are black and there is no light bleed from around the corners. Even though it isn't the fastest refresh rate (hertz) as some of the other tvs, the picture is fine, even on fast paced driving or shooting games I have no light trails/drag.

Use the picture settings that someone has posted here on a different review for best color and have all of your equipment go to into the tv with HDMI, then optical cable out of it to your surround sound and you'll never be happier.


Showing reviews 1-5 of 13


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