Customer Reviews:
Showing reviews 1-5 of 68
 Excellent TV, Auto contrast can now be turned off! May 18, 2009
Dexter P. Yu
70 out of 75 found this review helpful
First things first, THEY FIXED THE AUTO-CONTRAST! I have nothing but good things to say about this TV. Do not be fooled by the 1 star ratings. All those 1 star ratings complain about the auto contrast/brightness feature which could not be turned off, but SONY FIXED IT ALREADY in the newer units or a software update via sony.com will add the controls to turn the function off.
With that biggest gripe fixed, this TV has outstanding visual clarity and the color saturation is beautiful. Black levels are excellent on this non glossy screen. You can't go wrong with a Sony and the software update shows they are listening to their customer base. No dead/stuck pixel, great viewing angles, 120hz refresh is great for sports, but in my opinion, not for movies. Excellent TV, I would buy another one of these without hesitation, superior when compared to the other brands that offer the same features. The Bravia V series lives up to the Sony name and quality standards you would expect. Deserves all 5 of the stars it's rated.
Excellent TV April 9, 2009
Verbose (Indianapolis, IN USA)
34 out of 40 found this review helpful
Update May 3, 2009:
My original review of the TV was negative due to a problem of dimming during dark scenes. But few days ago Sony released a software patch to correct the problem and it worked for me. Now, the auto dimming can be turned off by setting the "Adv. Contrast Enhancer" to Off. Also, even when it's turned On, it doesn't behave like it did pre- patch, it now dims gradually rather than abruptly and it doesn't dim as much as it did before. Thank you very much Sony, I'm updating my rating to 5-star.
I'm very happy with the TV now that the auto dim is fixed. If you own the TV and having problems with the dimming, go to the support section of Sony's site to download the patch and the instructions on how to apply it. You will need a USB thumb drive formatted in FAT32, but if you don't have it, Sony will mail you one if you call their customer support.
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Original review:
Date: April 8, 2009
Rating: 2 stars
When I purchased this TV few days ago, there were no reviews here since it's just been recently released into the market. I, however, looked at the reviews of the previous model (KDL-40V4100) and didn't find any serious complaints so I went ahead and purchased this TV. I regret my purchase and will explain why.
This is my third LCD TV -- the others are early generations LCDs from Sharp and Sony and they are still working great, but they are no match for the picture quality of this new Sony. There are a lot of good things about this TV and I would have given it 5 stars if not for one serious flaw.
The TV dims during dark scenes. And sadly it doesn't do it gradually, it happens abruptly 6 seconds after the start of a dark scene and it returns to normal lighting abruptly about 0.35 seconds after end of a dark scene. It seems to happen regardless of the source of input (I tested it with composite, and HDMI) and it happens on broadcast channels and cable and regardless of the "picture mode" and other video settings. There is no way to disable it. If you're watching a movie with lots of dark scenes, it's going to be a very annoying experience.
Take this example, while watching a documentary on first gulf war, there was a lot of night vision camera scenes and the TV keeps dimming during the lengthy dark scenes and when it does that, you can barely make out any details even with Gamma set at max. The dimmer kicking in and out is annoying by itself, much less the picture quality when it dims.
I contacted Sony support and they seemed clueless and recommended I initiate a repair request. I did an internet search only to discover many Bravia models suffer this problem. I initially thought I had a defective unit, but now I think it was intentionally designed like this.
Best in class image quality September 12, 2009
Victor (Hoboken, NJ USA)
10 out of 11 found this review helpful
I chose this TV after spending about an hour in each of two different Best Buy stores, comparing the image quality on different TV sets with different in-store HDTV feed. It is my firm opinion that this TV is best-in-class among non-LED unit; I am particularly impressed with the contrast and color balance.
The only competitor is Samsung series-5 or series-6 HDTV. However, after comparing the Samsung and Sony for two hours, I found that both are very close in terms of contrast (and very impressive), but there is one important point where Sony was ahead: I found the skin tones to look much more natural on the Sony. If you watch a lot of movies like I do, this makes a big difference. Samsung series-6 had terribly over-saturated colors in store, worse than series-5. Now, of course this could be due to poor setting on the Samsung TVs, but I did go to two different stores, and results were the same. Also, the Samsung had severe motion artifacts on high-contrast material. To be fair though, some W-series Bravia had monstrous motion artifacts on low-res feed, but this V-series model seemed to be the best (better than the more expensive Sony models).
The contrast is so good the objects look almost 3D (same with the Samsung, which is excellent as well). The menu system on the Sony is great, easy to navigate. Can't compare other features, since I don't own a Samsung set.
There are a couple weaknesses, which may or may not be attributable to the set itself:
1) Switching between HD and non-HD TV channels sometimes takes a couple seconds; sometimes the switch does not occur, requiring to turn either the cable box or TV off and back on
2) If I route the sound from the DVD players into the TV via HDMI, and back from TV to the amp via RCA interconnect, audio disappears sometimes, I have to pause the movie off and back on. This could be the fault of the DVD player - I have no clue.
3) With completely black screen input to the TV, the lack of complete low-luminance uniformity across the screen becomes noticeable. Then again, why would I care?
Summary:
Pros: impeccable contrast, color balance and image quality. None of the more expensive units had better balanced color. Perfect on-screen menu navigation.
Cons: strange channel switching problems between HD and non-HD channels - could be the cable box problem. DVD audio occasionally disappears if piped through the TV set via HDMI (could be the DVD player issue, but it appeared with two different Panasonic DVD players).
Great screen quality and easy to use menu! Upgrade firmware. Ceva delivery is horrible. June 7, 2009
J T (New Jersey)
7 out of 8 found this review helpful
I purchased this TV from Amazon on May 28, 2009. I've been looking at Sony Bravia for a while, comparing between Sony, Sharp, and Toshiba. I was originally considering The W4100 series. Then the V5100 came out with better specs. The prices on Amazon fluctuates often, I clicked the button when it went below $1,000.
The screen quality is impressive, sharp and bright. The TV speaker is not comparable to home theater system, but fine for daily use. The firmware upgrade is essential if you want to minimize the sudden Contrast change. Before the firmware upgrade, Contrast would jump even with ACE (auto contrast enhancement) is Off. After the firmware upgrade, the ACE seems to be more subtle. I ended up with ACE on Medium. Also, Google on the Internet for calibration settings.
However, the Ceva delivery service is horrible. They received the shipment from Amazon, but never bothered to update the tracking site. When I contacted Ceva twice for delivery timing (they give you a 8-hour window), their attitude was impatient and rude, almost like telling me to hang up the phone and wait. When the delivery finally came, the delivery people brought the TV into the apartment, they didn't want to open the box and take out the TV. I had to ask them to do so. When asked if they can put the TV in another room, one of the delivery people said "it's not included in the service". But the other delivery person started moving the TV with me.
In summary, Amazon price and Sony quality are perfect! Ceva delivery needs to be reviewed.
[...]
Look no further for a 40" TV August 9, 2009
cfor (Rochester, NY USA)
4 out of 4 found this review helpful
This is an overall Amazing TV. Colors are among the best I have ever seen on any TV (LED backlit TVs can do better). Ultimately, we chose this model over a competing Samsung due to better color reproduction (the Samsung did better if you wanted a bright, crisp image over color reproduction). Video processing is great on this TV; I have never seen any blur, and even analog sources look respectable with the processing it does. When you get a full 1080i/p signal displayed, the picture is simply amazing. Make sure to use DVD upconversion for best results. For less than $1000, this TV is a great buy and you will not regret it; look no further for a 40" TV. The bargain brands cannot even compare.
Don't worry about the contrast issues in the dark scenes...if your TV doesn't have the latest software on it already (which hopefully they do by now), just download and install it yourself. If the Advanced Contrast Enhancer (ACE) being on still is a problem, simply disable it under Menu, Picture. Note that this seems to be a per input setting, so you can set it differently for DVD, Blu-ray, VCR, broadcast TV, etc. In my experience, I found that it could prove problematic on prerecorded sources (like DVDs) where ACE is best low or off. For broadcast TV, I found it works great on the setting of High. Ultimately, if it causes trouble, just turn it to a lower setting. Definitely not a reason to avoid this fantastic TV.
Showing reviews 1-5 of 68
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